One thing’s for sure: it is not an easy task to build brand loyalty, especially in the ever-changing limousine industry. Corporate identity is a must in this industry, but if you want to connect with your clients, build a stronger relationship with your existing customers and gain new ones, you should stop hiding behind that corporate attitude and make your limousine business more personable. Sophisticated marketing strategies and branding efforts can take a very long time to boost engagement and earn customer’s loyalty without a strong brand personality.
Sometimes, the simplest things can help you increase the profits of your business. We know, this is easier said than done, but with this thing in mind, we’ve gathered these tips to help you show the world your brand’s true story and personality to connect with your audience.
- Be real
You are human and, guess what? Your customers are humans, too. Gone are the days when customers took for granted a company’s words. Nowadays, they have Google, and a simple search will reveal all your secrets. Everyone is watching you, so be transparent.
Nowadays, in the digital era, transparency is a must. Let your audience know that you are more than simple words and show the humanity behind your brand. Show your personality on your limo website, on your blog and social media channels. Share interesting parts of your limo business, your team’s story, important milestones and events, a funny night out with the team. You just have to be careful not to make this entirely about you, but also about them, your customers.
How can you be more “real”?
- Accept feedback from your customers.
- Have honest conversations with your customers.
- Be proactive with your response to their feedback.
- Personalize your response.
- Keep your promises and manage your customers’ expectations.
- Tell your story
You know who you are so why not let the others know, too? Your brand is more than your logo, a slogan or a color palette. Your brand is actually your story so don’t hesitate to use it to your advantage. Storytelling is a strong marketing strategy nowadays. Telling your great story not only helps you increase your brand’s credibility, but it can also help you position yourself as an expert in your industry. Through storytelling you can transform your customer’s experience with your brand into a pleasant journey. Dedicate a page on your website to your story and share it on other social media accounts. Use your website, blog, email, and other media channels not only to promote your services, but also to tell your story.
Remember that every milestone is another important step of your story so use these stories to connect with your audience. You will be surprised how well these posts engage.
- Know who your customers are
You want to make the entire experience about your customers, as they are the lifeblood of your business, so you need to know who they are. Take the necessary time to go through their files and find out what their needs are. In the limousine industry, comfort, safety, and reliability are some of the most important needs of your customers, so make sure you offer them exactly what they need. It is crucial to ask your customers for feedback; listen to their opinions and consider what changes you should make to offer them exactly what they need.
- Be consistent
There are so many marketing channels, and you are tempted to use them all, right? This is a good thing if you have a consistent message and a strategy for each channel. Don’t expect to see immediate results, but don’t abandon your efforts. Consistency is the only key to build credibility, reliability and achieve success in this industry. Be ready for real-time strategies and craft your message accordingly.
Your ability to give your limousine business a personal feel will result in a greater connection with your customers and, of course, greater sales numbers.
Are you ready to show a little bit of personality?